Tobi Alli-Usman is the founder of the specialist care sector online marketing agency, Smooth Digital. He works with some of the most successful care home and home care providers in the UK, and has become the UK’s leading figure for online marketing in the sector.

Tobi works closely with care sector senior management and directors, helping solve their marketing and business growth challenges. His input into their businesses has generated consistent flows of high-quality inbound leads, which ultimately convert into profitable clients and new staff.

As a result, Tobi is regularly invited to speak at all major care sector conferences and exhibition events across the UK including: The Care Show, The Residential and Home Care Show and The Care & Nursing Home Expo. You can catch Tobi on his weekly video podcast Tea With Tobi, where he and co-host discuss and share growth strategies for the sector.