Beyond COVID-19: How to market your home care business

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The impact of COVID-19 has left many home care businesses with a rollercoaster of implications. From client contracts to rising costs of PPE, there’s never been a more important time for care businesses to future proof their business. Many care businesses may feel that marketing their agency is not important/they do not have time, when in fact investing a little time would reap rewards for their business.

We were delighted to welcome Tobi Alli-Usman, founder of Smooth Digital, a marketing agency that specialises in helping home care businesses, to give his expert advice on how agencies can put in place new marketing strategies post-lockdown.

Points covered:
  • How home care agencies should position their offering in a post-COVID context
  • The most important marketing channels and assets that a home care agency should have in place
  • How to use digital channels such as Facebook and Google
  • Ways to effectively track results 

This webinar is pre-recorded. If you have any questions about the content please don't hesitate to contact us.

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Meet the Speaker

Tobi Alli-Usman

Founder, Smooth Digital

Tobi Alli-Usman is the founder of the specialist care sector online marketing agency, Smooth Digital. He works with some of the most successful care home and home care providers in the UK, and has become the UK’s leading figure for online marketing in the sector.

Tobi works closely with care sector senior management and directors, helping solve their marketing and business growth challenges. His input into their businesses has generated consistent flows of high-quality inbound leads, which ultimately convert into profitable clients and new staff.

As a result, Tobi is regularly invited to speak at all major care sector conferences and exhibition events across the UK including: The Care Show, The Residential and Home Care Show and The Care & Nursing Home Expo. You can catch Tobi on his weekly video podcast Tea With Tobi, where he and co-host discuss and share growth strategies for the sector.

About Birdie

Birdie is a home care management software designed to help agencies digitise their care processes, enabling them to deliver high quality care whilst reducing time on admin and auditing. Birdie is trusted by some of the UK's best known home care agencies. Discover more about Birdie here.

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