Living in an ageing society: a generational study of how the UK prepares to get older

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The average age of the global population is rising rapidly - but what is this ageing society set to look like, and what should the care industry do to prepare?

To find out, Birdie and CensusWide conducted a groundbreaking study of over 2,000 members of the British public, with findings including:

  • how we prepare for ageing physically, mentally and financially 
  • what kind of care we expect when the time comes (and who we expect will pay for it)
  • how we view our responsibilities regarding the care of our ageing loved ones 

The report pulls back the curtain on what the care sector should be preparing for in order to build successful, sustainable businesses in the short and long-term - yours to download for free.

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About Us

About Birdie: 

Birdie equips care providers with the essential digital tools they need to manage, grow and succeed in delivering outstanding care. Alongside a host of practical resources and support for the care industry, birdie provides a unique single platform solution used by care businesses of all sizes, with care management, rostering, financing and analytics tools.